Visit Places andexplore the beauty ofthe Kingdom of Saudi Arabia

Visit Places andexplore the beauty ofthe Kingdom of Saudi Arabia

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Madain Saleh, Al Ula
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Rijal Almaa, Abha
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Al Hada Road, Al Taif
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Al Fahad Shipwreck, Al Lith
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North Beach, Rabigh
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Rose Factory, Al Taif
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Jabal Qidr, Al Madinah
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Jabal Shada, Al Bahah
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Red Sea, Al Birk

We are stepping into places few ever see and experience Saudi like never before

Amakin is one of Mohamed Yousuf Naghi group of companies, specializing in crafting unique tourism experiences by showcasing the hidden gems of the Kingdom of Saudi Arabia.

The company's mission is to be a pioneer in offering exciting progressive tourism products and services in Saudi Arabia that are built around customers' needs, and a vision to be the leader in providing exceptional tourism experiences in Saudi Arabia for local and international customers by leading with professionalism, values and profitability.

The Approach

In every region of the Kingdom, Amakin focuses on offering memorable experiences that are centered around three segments: Cultural & Heritage, Nature & Adventure and Sun & Sea.

Timeless Culture & Heritage

Journey through Saudi Arabia's rich history, UNESCO World Heritage sites, ancient cities, vibrant souqs, and authentic Arabian hospitality.

Extraordinary Nature & Adventure

Discover breathtaking mountains, vast deserts, and pristine coastlines through unforgettable outdoor and adventure experiences across the Kingdom.

Serene Sun & Sea Experiences

Explore the beauty of Saudi Arabia's Red Sea coast with crystal-clear waters, white-sand beaches, vibrant coral reefs, and world-class marine activities.
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Saryna, a glamping experience brand born to bring together the Kingdom's diverse tourism segments in an unprecedented way

Saryna is Amakin's glamping and experiential hospitality brand, offering immersive stays rooted in nature, culture and redefined simplicity. Built around the pillars of Authentic Discovery, Sustainability and Personalized Escape, Saryna delivers personalized guest experiences that engage all five senses.

Saryna operates across eight diverse destinations in Saudi Arabia. Each of these destinations reflects a unique geographic and cultural identity. Experiences range from heritage exploration, mountain retreats, coastal escapes, wellness journeys and adventure activities, all thoughtfully curated to reflect the spirit of the place. Click here to learn more about Saryna.

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8

Resorts

in Taif, Al Bahah, Tabab, Al Birk, Al Lith, Rabigh, Al Ula and Al Madinah

4

Regions

in Makkah, Al Bahah, Aseer and Al Madinah

3

Tourism Segments

in Cultural & Heritage, Nature & Adventure and Sun & Sea

2

Tourism Routes

in the North and South with 6 route options

ONE BRAND.CONNECTED BY ROUTES.DEFINED BY EXPERIENCES.

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Saryana Logo North Logo

1573 km

Tourism Route

of diverse landscapes and rich history

3 Route Options

  • Routes

    Full Route Experience

    18 Hrs

  • Routes

    Land Route Experience

    8 Hrs

  • Routes

    Coastal Route Experience

    9 Hrs

2 Regions

  • Map

    Makkah

  • Map

    Al Madinah

39 Experiences

  • 6

    Sun & Sea

  • 14

    Nature & Adventure

  • 19

    Cultural & Heritage

Saryana Logo North Logo

1443 km

Tourism Route

of diverse landscapes and rich history

3 Route Options

  • Routes

    Full Route Experience

    20 Hrs

  • Routes

    Mountain Route Experience

    11 Hrs

  • Routes

    Coastal Route Experience

    8 Hrs

3 Regions

  • Map

    Makkah

  • Map

    Al Bahah

  • Map

    Aseer

66 Experiences

  • 4

    Sun & Sea

  • 22

    Nature & Adventure

  • 40

    Cultural & Heritage

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A s ee r R e g i o n Al B a h ah R e g i o n M a k k a h R e g i o n Madinah R e g i o n Saryana Map Saryana Map Saryana Map
3
Al Ula
1
Al Madinah
Rabigh
6
1
Taif
3
Al Bahah
6
Tabab
Al Lith
9
Al Birk
7
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Every resort is a gateway to Saudi Arabia's hidden gems

Al Madinah

Al Madinah

30 Accommodation Keys
9 Onsite Activities
30,000 SQM
Resort Size
Al Ula

Al Ula

45 Accommodation Keys
12 Onsite Activities
65,000 SQM
Resort Size
Rabigh

Rabigh

25 Accommodation Keys
17 Onsite Activities
25,000 SQM
Resort Size
Taif

Taif

30 Accommodation Keys
11 Onsite Activities
25,000 SQM
Resort Size
Al Bahah

Al Bahah

30 Accommodation Keys
12 Onsite Activities
14,250 SQM
Resort Size
Tabab

Tabab

30 Accommodation Keys
10 Onsite Activities
23,000 SQM
Resort Size
Al Birk

Al Birk

45 Accommodation Keys
18 Onsite Activities
35,000 SQM
Resort Size
Al Lith

Al Lith

20 Accommodation Keys
17 Onsite Activities
30,000 SQM
Resort Size

Enthusiastic leadership team working for an extraordinary company

Rakan Asaad

CEO
  • Loves Sports
  • Leads by Example
  • Motorcyclist Fan
  • Discipline Master

Yousef Al Nahi

Director of Hospitality
  • Lifelong Learner
  • Accountability Mindset
  • Emotionally Balanced
  • Enjoys Fitness

Ahmad Asad

Head of Operations
  • Expedition Strategist
  • Sandpiercer
  • Mission Anchorman
  • Lead Navigator

Manaf Shata

Head of Business & Experience
  • Experience Architect
  • The Illusionist
  • Diplomatic Calmness
  • Common Grounds Finder

Mohamad Afandi

Project & Business Development Manager
  • The Knowledge DJ
  • Memory Architect
  • Zen Strategist
  • Mist Wrangler

Rania Bahomran

HR Business Partner
  • Consistent Organizer
  • Prioritize Responsibilities
  • People Person
  • Cat Lover

Join a team committed to creating transformative experiences with lasting impact.

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Our news is kingdom-wide

News
The Taif Governorate of Makkah region announced the signing of an investment agreement for SARYNA Glamping hospitality project
12 Jan 2026

The Taif Governorate of Makkah region announced the signing of an investment agreement for SARYNA Glamping hospitality project

The Taif Governorate of Makkah Region, with the endorsement of His Royal Highness Prince Saud

The Taif Governorate of Makkah Region, with the endorsement of His Royal Highness Prince Saud bin Nahar bin Saud bin Abdulaziz Al Saud, Governor of Taif, and His Excellency the Minister of Ministry of Environment, Water and Agriculture (MEWA), Eng. Abdulrahman Al-Fadhli, and the presence of Mr. Rakan Asaad, CEO of Amakin National Tourism Co, one of Mohamed Yousuf Naghi Group of companies, announced the signing of an investment agreement for SARYNA glamping hospitality project.

News
The Saudi Tourism Development Fund (TDF) announced its partnership with Amakin National Tourism Co during #TOURISE25
12 Nov 2025

The Saudi Tourism Development Fund (TDF) announced its partnership with Amakin National Tourism Co during #TOURISE25

The Saudi TDF announced in #TOURISE25 during its first Global Summit in Riyadh

The Saudi TDF announced in #TOURISE25 during its first Global Summit in Riyadh its partnership with Amakin National Tourism Co - SARYNA glamping hospitality project. In a pioneering step that is the first of its kind, the SARYNA project offers glamping hospitality units that provide visitors with an unprecedented hospitality experience in various destinations across the Kingdom.

News
Amakin National Tourism Co participated in #TOURISE25, which stimulates investments worth $113 billion during its first Global Summit in Riyadh
11 Nov 2025

Amakin National Tourism Co participated in #TOURISE25, which stimulates investments worth $113 billion during its first Global Summit in Riyadh

Amakin National Tourism Co, one of Mohammed Yousuf Naghi Group of companies,

Amakin National Tourism Co, one of Mohammed Yousuf Naghi Group of companies, participated with the presence of Their Highnesses and Excellencies and Mr. Mohamed Yousuf Naghi, the Chairman of the Board of Directors, in #TOURISE25, which stimulates investments worth $113 billion during its first Global Summit in Riyadh.

News
Amakin National Tourism Co signed a memorandum of understanding with the Hail Tourism Development Association
24 Aug 2023

Amakin National Tourism Co signed a memorandum of understanding with the Hail Tourism Development Association

Amakin National Tourism Co, one of Mohammed Yousuf Naghi Group of companies, signed a memorandum

Amakin National Tourism Co, one of Mohammed Yousuf Naghi Group of companies, signed a memorandum of understanding with the Hail Tourism Development Association. The memorandum was signed in the presence of the Tourism Development Fund, represented by Mr. Haroon Ali Reza, Mr. Rakan Asaad, the CEO of Amakin, and officials from the company and the association.

Harness the opportunity to have a 1-year sponsorship package for your brand with the first of its kind Saryna The North & The South Tourism Routes

Calendar

Available from January 2027

Saryna

Moving Billboards

With your logo on Saryna and customer vehicles, your brand will act as a moving billboard, traveling through multiple cities and regions. Each journey provides high-impact exposure as the vehicles traverse busy streets, highways, and rural landscapes capturing the attention of a diverse audience.

Visibility Stops

Throughout the journey, the vehicles will make numerous stops at popular destinations, tourist spots, and city centers. At each stop, your brand will be on full display attracting the attention of local communities, tourists, and media.

Digital Amplification

As the journey progresses, we will share regular updates, photos, and stories across our social media platforms, featuring your brand's logo. These posts will engage our online community and extend your brand's reach beyond physical locations.

Room Discounts

Sponsors get the privilege of up to 20% room discounts on all Saryna glamping resorts crossing the North and South Tourism Routes. With rooms allocation reaching up to 60 rooms per year, you can select the best package that suits your company.

Earn high-impact exposure for your brand across every tourism route with moving billboards on buses, lead vehicles, fleet vehicles, and motor club vehicles

90+

Expected Journeys per Year

90+

Expected Journeys per Year

30+

Expected Journeys per Year

6+

Expected Journeys per Year

  • Saryna Saryna

    Saryna Buses with 47-seater buses

  • 90+

    Expected Journeys per Year

    90+

    Expected Journeys per Year

  • Saryna Saryna

    Saryna Leader Vehicles

  • 30+

    Expected Journeys per Year

  • SARYNA Saryna

    Saryna Private Vehicles

  • 6+

    Expected Journeys per Year

  • Saryna Saryna

    Motor Club Vehicles

The Packages

Platinum
Package

1 Year Sponsorship for North and South Tourism Routes*

  • Logo on Vehicles

    On all company and customer vehicles during tours and journeys, ensuring maximum visibility throughout the entire trip.

  • Website Presence

    Logo featured on the homepage of our website and on our mobile app, with clickable links to your website.

  • Social Media Promotion

    Dedicated posts highlighting your brand on all our social media channels before, during, and after the journey.

  • Email Marketing Inclusion

    Logo and brand mention in all promotional emails sent to our customer base leading up to the journey.

  • Special Rooms Rates

    20% discount on 60 rooms per year.

* Terms & Conditions Apply

Gold
Package

1 Year Sponsorship for North and South Tourism Routes*

  • Logo on Vehicles

    On all company and customer vehicles during tours and journeys, ensuring maximum visibility throughout the entire trip.

  • Website Presence

    Logo featured on a dedicated sponsor page on our website and app.

  • Social Media Promotion

    Mentions in social media posts related to the event and tours.

  • Email Marketing Inclusion

    Logo included in select promotional emails.

  • Special Rooms Rates

    10% discount on 30 rooms per year.

* Terms & Conditions Apply

Silver
Package

1 Year Sponsorship for North and South Tourism Routes*

  • Logo on Vehicles

    On all company and customer vehicles during tours and journeys, ensuring maximum visibility throughout the entire trip.

  • Website Presence

    Logo placement on the sponsor page of our website.

  • Social Media Promotion

    Single mention in a social media post related to the event.

  • Email Marketing Inclusion

    Mention in the footer of select promotional emails.

  • Special Rooms Rates

    5% discount on 15 rooms per year.

* Terms & Conditions Apply
Mountain landscape

Become a part of our Journey by joining Amakin

Take part in a groundbreaking first-of-its-kind company, with unprecedented glamping and experiential hospitality brand. Join us in unleashing the hidden gems of the Kingdom of Saudi Arabia.

Marketing & Sales Head

Marketing

Love tourism? Join us as Marketing & Sales Head! Boost bookings, lead creative campaigns, and work where people vacation. Friendly team & amazing perks. Apply now!

Jeddah Full-time

IT Specialist

Technical Support

Tech expert who loves travel? Join our tourism team as an IT Specialist! Maintain our digital systems, support great colleagues, and enjoy a unique workplace. Apply now!

Jeddah Full-time

Government Relations Officer

Government Relations

Tourism company seeks a Government Relations Officer! Handle licensing, build strong official networks, and support operations in a unique environment. Apply now!

Jeddah Full-time
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Intro About Saryna Team News Sponsorship Career Contact